How To Increase Home Value With New Flooring Choices

Are you looking to sell your home or increase its value? If so, as experienced flooring contractors, we can’t stress enough the importance of updating the look of your floors so they stand out to you and to prospective buyers. Naturally, most flooring experts will tell you that hardwood is the number one flooring choice for homeowners, while it’s true that wood is the most popular flooring material, it isn’t the only option that wows buyers.
So, which new flooring materials will make a good first impression with prospective buyers? Which flooring will drive up the value of your house?
Read on to find out the best flooring materials for increasing your home’s value.
Measuring Home Value

Any flooring contractor can advise you on the most popular flooring materials with homeowners. We’re not saying don’t trust their insights, but rather do your own research by looking into Return on Investment (ROI). ROI means that every flooring investment is weighed against its potential return. In other words, how much of your flooring investment will you recoup when you sell your home? The higher the ROI, the better the investment.
Here is an estimate of ROI’s per flooring material:
| Flooring Material | Return on Investment (%) | Material Cost ($ per sqft) |
| Hardwood | 70-80% | $8-25 |
| Tile | 70-85% | $3-15 |
| Luxury Vinyl Plank (LVP) | 80% | $3-7 |
| Natural Stone | 70-80% | $8-25 |
| Carpet | 75% | $4-12 |
| Laminate | 60-75% | $2-8 |
Thus, this chart indicates that the worst investments are laminate and carpet, while the best for resale value are LVP and tile. It also reveals that one factor influencing ROI is the cost of a material. For instance, hardwood on average costs more than LVP, which could help explain why it’s a top flooring choice.
Increasing Your Home’s Value With Floors

As flooring contractors with over 20 years in the industry, here’s how to increase the value of your home by simply choosing the right flooring.
- Hardwood: When in doubt, hardwood or wood-look is a safe choice that holds near-universal appeal with homeowners. This means hardwood or tile planks in a wood-look finish for more moisture-prone areas are ideal for increasing your home’s value. Just be sure to install something with a good ROI if you’re planning on selling!
- Play it Safe: Have you ever walked into someone’s home and couldn’t stop staring at the horrible wall colour? Now imagine that, but with non-traditional flooring! Value, in this sense, refers to traditional materials, colours, and styles. So, rather than trendy styles like whitewashed wood or fashionable colours like pale green that have narrow appeal, opt for neutrals that are enduring and popular with a wider audience.
- Eco-friendly: Being environmentally friendly isn’t a trend; it’s become the norm. Without question, if a homeowner had to choose between two similar products, one of which is eco-friendly, they’ll choose the sustainable one. Hence, try to stick with materials that advertise they are recycled, sustainable, or renewable by looking for FSC, Green Select, or LEED eco-certification labels.
- Quality and Durability: It’s safe to say most homeowners don’t love sheet vinyl. It has its uses, yes, but it’s not eco-friendly, nor will it last as long as other flooring materials, like hardwood. Thus, pick a flooring material that is both hardwearing and long-lasting, as this appeals to homeowners with pets or kids, or those with an active lifestyle who need tough floors.
- Warranties: Does your flooring have a warranty? If so, that will instantly attract buyers! Now, bear in mind, most flooring warranties are contingent upon a reputable flooring contractor installing them.
Final Thoughts On Increasing Your Home’s Value With Flooring
If you want to drive up your home’s value, it starts with ensuring your flooring has near-universal appeal among homeowners, like hardwood or natural stone. There is no point in installing trendy flooring that will quickly fall out of fashion. This means traditional styles like herringbone and neutral colours are better than novelty ones.
Once you’ve established the look you want, such as a wood-look, you should consider the ROI and material cost. If the ROI is high and the material cost is within your budget, you can safely install that flooring to increase your home’s value.
If you’re stuck on deciding which flooring is best to increase your home’s worth, then give us the Brothers Flooring a call today! We offer free, no-risk consultations to help you decide which flooring is best for your space!
